AI Insights · Timothy · July 2024
Top 5 Finance Apps on iOS in South America - Q2 2024
Nubank, Mercado Pago, CAIXA Tem, FGTS, and PicPay lead the finance app category on iOS in South America during Q2 2024, with notable trends in downloads and active users.
During the second quarter of 2024, the top five finance applications on the iOS platform in South America showcased significant performance metrics. According to Sensor Tower data, Nubank: Conta, Cartão e mais, Mercado Pago: cuenta digital, CAIXA Tem, FGTS, and PicPay: Conta, Cartão e Pix dominated the market with notable trends in weekly downloads and active users.
Nubank: Conta, Cartão e mais saw its weekly downloads peak at 201K in early May, followed by a decrease, ending June with 158K. Weekly active users showed fluctuations, starting at 10.8M in early April, peaking at 11.5M mid-June, and closing the quarter at 10.8M.
Mercado Pago: cuenta digital experienced consistent weekly downloads, peaking at 117K in early June. Active users remained stable, starting at 3.9M in early April and ending at 3.9M in late June, with a slight peak of 4M in early June.
CAIXA Tem had a significant drop in downloads from 228K in early April to 70K by the end of June. Active users also fluctuated, starting at 840K, dipping to 689K mid-June, and recovering to 820K by the end of the quarter.
FGTS saw steady weekly downloads, peaking at 108K in mid-May. Active users started at 522K in early April, peaking at 595K in late May, and ending the quarter at 533K.
PicPay: Conta, Cartão e Pix maintained steady weekly downloads, peaking at 83K in mid-June. Active users remained relatively stable, starting at 1.8M in early April and closing the quarter at 1.8M, with minor fluctuations throughout.
For more detailed insights and data, visit Sensor Tower.
