AI Insights · Timothy · July 2024
Top 5 Finance Apps on iOS in Kenya - Q2 2024
Explore the performance of the top 5 Finance apps on iOS in Kenya during Q2 2024, with insights on downloads and active user trends.
In Q2 2024, the top finance apps on iOS in Kenya showcased diverse performance trends. Here's a closer look at the weekly downloads and active user metrics for these leading applications, based on data from Sensor Tower.
M-PESA experienced consistent weekly downloads, ranging from 1.6K to 1.9K throughout the quarter. The app's active user base remained robust, with weekly active users fluctuating between 134K and 141K, peaking at 141.5K in the week of May 27.
Binance: Buy Bitcoin & Crypto saw a notable increase in weekly downloads, especially towards the end of the quarter, reaching 1.3K in the week of June 3. The app's active users also grew steadily, from 13.5K at the start of April to about 16.6K by early June.
PayPal - Send, Shop, Manage maintained a steady download rate, with weekly downloads hovering around 900. The active user base for PayPal showed a slight upward trend, with weekly active users increasing from 3.1K to around 3.2K over the quarter.
Equity Mobile had a consistent download performance, with weekly downloads ranging between 600 and 750. This stable download rate reflects a steady user acquisition trend throughout the quarter.
MetaTrader 5 saw a gradual increase in both downloads and active users. Weekly downloads ranged from 500 to 685, while active users grew from 2.1K at the beginning of April to over 2.5K by the end of June.
For more detailed insights and data, visit Sensor Tower.