Top 5 Finance Apps on iOS in Brazil Q2 2024

In the second quarter of 2024, the top finance apps on iOS in Brazil demonstrated varied performance metrics. Let's dive into the details of each app's weekly downloads and active user trends.

Nubank: Conta, Cartão e mais had a notable performance in terms of downloads and active users. Weekly downloads fluctuated, peaking at 190K in early May and then experiencing a decline to around 137K by the end of June. Active users showed a slight dip in early April, moving from 10.6M to 10.5M, but rebounded to 11.3M by mid-June before settling at 10.5M at the end of the quarter.

CAIXA Tem saw a significant drop in weekly downloads from 228K in the first week of April to around 70K by the end of June. Active users remained relatively stable, hovering around 770K to 820K throughout the quarter.

FGTS experienced a gradual increase in weekly downloads, starting at 80K in early April and peaking at 108K in mid-May, before stabilizing around 84K by the end of June. Active users followed a similar trend, increasing from 522K in early April to 595K by mid-May, and then slightly decreasing to 533K at the end of the quarter.

PicPay: Conta, Cartão e Pix showed steady weekly downloads, ranging from 73K to 83K, with a peak of 83K in mid-June. Active users remained consistent, with minor fluctuations around 1.7M to 1.8M throughout the quarter.

Finally, Mercado Pago: cuenta digital had weekly downloads that varied from 56K to 76K, peaking at 76K in mid-June. Active users increased from 1.2M in early April to 1.3M by early June, showing a stable user base with minor fluctuations.

These insights are derived from Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.