Top 5 iOS Apparel Apps in Uruguay for Q2 2024

In the second quarter of 2024, the iOS apparel app market in Uruguay showed notable trends. Here’s a detailed look at the performance of the top 5 applications: SHEIN - Shopping Online, ZARA, FARFETCH - Shop Luxury Fashion, BERSHKA, and Whering: Your Digital Closet.

SHEIN - Shopping Online exhibited a steady performance in Uruguay. Downloads started at around 1.2K in early April and peaked at 1.7K by the end of May. However, there was a decline towards the end of June with downloads dropping to 941. Weekly active users showed a consistent rise, beginning at 21.7K and reaching a peak of 24.7K at the end of May, before stabilizing around 23.5K by the end of June.

ZARA saw significant growth towards the end of the quarter. Downloads were stable in the initial weeks, hovering around 300-400, but surged dramatically to 2.9K in the final week of June. Weekly active users followed a similar pattern, starting at 2.6K and reaching 5.3K by the end of June.

FARFETCH - Shop Luxury Fashion had fluctuating download numbers. The app started with 251 downloads in early April, dipped to 50 in late April, and then saw a modest increase to 101 by the end of June. Weekly active users showed a downward trend initially, from 529 to 287, but stabilized around 330 towards the end of the quarter.

BERSHKA maintained a steady download rate with notable spikes in mid-June. Downloads ranged from 65 to 125, peaking at 125 in the last week of June. Weekly active users showed a gradual increase from 230 in early April to 281 by the end of June.

Whering: Your Digital Closet experienced variable download trends. Downloads began at 83 and saw fluctuations, peaking at 128 in the final week of June. Weekly active users started at 989 and showed a slight increase, finishing the quarter at 1.0K.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.