Top 5 Apparel Apps on iOS in Turkey for Q2 2024

In the second quarter of 2024, the top five apparel applications on iOS in Turkey showcased notable trends in downloads and weekly active users. This data, provided by Sensor Tower, offers valuable insights into the performance of these apps.

Trendyol: Fashion & Trends experienced a fluctuating pattern in downloads, starting at around 58K in early April and peaking at 92K in the first week of May. By the end of June, downloads settled at approximately 58K. The app maintained a robust weekly active user base, with numbers hovering around 5.4M, peaking at 5.7M in early May.

SHEIN - Shopping Online saw a varied trend in downloads, with a high of 44K in late April and a low of 15K in mid-June. The weekly active users mirrored this fluctuation, beginning at 462K in April and reaching 588K by the end of June.

DeFacto - Clothing & Shopping showed a more stable trend in downloads, ranging from 14K to 30K throughout the quarter. Weekly active users began at 141K in early April and showed a slight decrease, ending at 93K in late June.

ZARA had a relatively steady download rate, with a notable spike to 60K in the last week of June. Weekly active users remained consistent around 120K, with a significant increase to 173K at the end of the quarter.

H&M - we love fashion experienced stable download numbers, with a noticeable rise to 20K in the final week of June. Weekly active users fluctuated, starting at 245K in early April and ending at 241K in late June.

For more detailed insights and data, visit Sensor Tower.