Top 5 Apparel Apps on iOS in Tunisia Q2 2024

During the second quarter of 2024, the top 5 apparel applications on iOS in Tunisia demonstrated varied performance metrics, with notable trends in downloads and active users. Here’s a closer look at each app's performance based on Sensor Tower data.

SHEIN - Shopping Online maintained a steady presence, with weekly downloads fluctuating between 1.5K and 2.2K. Notably, downloads peaked at 2.2K during the week of June 17. The app also saw a consistent number of weekly active users, ranging from 13.5K to 18.1K, with a peak of 18.1K in the same week of June 17.

ZARA experienced a modest but stable download trend, averaging around 250 downloads per week, with a slight peak of 292 in the final week of June. The weekly active users showed a gradual increase, reaching up to 3K by the end of the quarter.

BERSHKA displayed a more fluctuating download pattern, starting at 418 downloads in early April and dipping to a low of 156 in late April, before gradually recovering to 260 by the end of June. The active user count mirrored this trend, peaking at 697 in the last week of June.

PULL&BEAR had a relatively stable download rate, with weekly downloads hovering around 130 to 210. The app's active users remained consistent, fluctuating slightly but maintaining around 500 users by the end of June.

Lastly, Stradivarius - Clothing Store saw a lower download count compared to its counterparts, with weekly downloads ranging from 74 to 137. The active users for Stradivarius varied, peaking at 1.1K in early May before settling at 932 by the end of the quarter.

For a more detailed analysis and additional insights, be sure to check out Sensor Tower’s comprehensive reports.