AI Insights · Timothy · June 2024
Top 5 Apparel Apps on iOS in South America Q2 2024
In Q2 2024, the top 5 apparel apps on iOS in South America saw varying trends in downloads and active users. SHEIN led the pack with the highest downloads and active user numbers.
The second quarter of 2024 observed significant activity among the top 5 apparel apps on iOS in South America. Data from Sensor Tower highlights the performance of SHEIN - Shopping Online, Nike, adidas: Shop Shoes & Clothing, C&A: Moda Masculina e Feminina, and Lojas Renner - Comprar Roupas.
SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at around 230K in late May. Active users steadily increased from 4.3M at the beginning of April to approximately 4.7M by the end of June.
Nike saw a consistent rise in weekly downloads, reaching a high of about 53K in early June. Active user numbers also showed growth, moving from 204K in early April to around 254K by the end of the quarter.
adidas: Shop Shoes & Clothing experienced an upward trend in downloads, with numbers climbing to approximately 41K in early June. The app's active user base increased from 220K in early April to around 252K by late June.
C&A: Moda Masculina e Feminina had fluctuating download rates, peaking at roughly 38K in early June. Active users grew from 75K at the beginning of April to approximately 91K in early June before stabilizing around 81K by the end of the quarter.
Lojas Renner - Comprar Roupas observed a steady increase in downloads, reaching around 31K in late June. Active users showed a slight decline from 228K in early April to approximately 203K by the end of June.
These trends reflect the dynamic nature of the apparel app market in South America. More insights and detailed analytics can be found on Sensor Tower.
