Top 5 Apparel Apps on iOS in Sweden Q2 2024

The second quarter of 2024 saw interesting trends among the top 5 apparel apps on iOS in Sweden. Here’s a detailed look at the performance metrics for these popular applications.

SHEIN - Shopping Online experienced a steady increase in downloads, starting at approximately 6.9K in early April and peaking at around 8.4K in the week of May 20. Weekly active users remained relatively stable, fluctuating between 340K and 380K, with a noticeable increase to 387K in late May.

H&M - we love fashion saw a significant spike in downloads, particularly in early June, where they reached about 6.4K. The app’s weekly active users grew from around 67K to a peak of 75K by the end of the quarter, indicating a steady engagement from its user base.

Zalando – Online fashion maintained a consistent download rate throughout the quarter, averaging around 2.8K to 3K per week. Weekly active users showed a gradual increase, starting at 86K in early April and rising to over 93K by the end of June.

CIDER - Clothing & Fashion had a noticeable increase in downloads, especially in June, reaching up to 2.3K in the last week. The weekly active users for CIDER also showed a positive trend, moving from around 13K to over 14.5K by the end of the quarter.

ZARA demonstrated a significant surge in downloads towards the end of June, hitting approximately 3.9K. The app’s weekly active users fluctuated but ended the quarter on a high note, increasing from around 30K in early April to nearly 33K by late June.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.