AI Insights · Timothy · July 2024
Q2 2024 Performance of Top iOS Apparel Apps in the US
Explore the second quarter performance of leading apparel apps on iOS in the US, with insights from Sensor Tower. Trends in downloads and active users highlight the market dynamics.
In Q2 2024, the iOS platform saw varied performances among top apparel applications. Data obtained from Sensor Tower provides a snapshot of user engagement and popularity in the US during this period.
SHEIN - Shopping Online downloads began the quarter at approximately 10K and saw a peak of 9K before gradually declining to 5K by the end of June. Weekly active users started strong at 125K but experienced a downward trend, ending at 59K.
ZARA had a relatively stable quarter in terms of downloads, hovering around the 2K mark, with a notable increase to 2.3K in the last week of June. Active user counts showed more volatility, starting at 2.5K, peaking at 4.6K, and then making a significant jump to 7.9K in the final week.
MANGO - Online fashion experienced downloads mostly in the 1K-2K range, with weekly active users showing a slight decrease from 11K to 9.5K over the quarter.
ASOS - Discover Fashion Online saw downloads beginning at 1.5K, dipping below 1K midway through the quarter, and ending at a low of 613. Weekly active users had a peak of 3.7K at the end of April but fell to 1.7K by the end of June.
Trendyol: Fashion & Trends had a steady performance in downloads, with numbers ranging between 685 and 1.1K. Its weekly active users showed more consistency compared to others, staying around the 82K-98K range throughout the quarter.
For more detailed insights and data on app performance, Sensor Tower's platform offers an in-depth analysis of the app market landscape.
