Top 5 Apparel Apps on iOS in Portugal, Q2 2024

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The second quarter of 2024 saw significant activity in the apparel app market on iOS in Portugal. Based on data from Sensor Tower, here’s a look at the performance trends for the top 5 apparel applications.

SHEIN - Shopping Online experienced a steady increase in downloads, starting at around 6.1K in early April and peaking at approximately 8.1K in mid-June. The app maintained a robust weekly active user base, beginning the quarter with about 271K users and ending with roughly 278K users, showcasing consistent engagement.

ABOUT YOU Online Fashion Shop showed fluctuating download numbers, with a high of 4.4K downloads in late April and a low of 1.8K in mid-April. Weekly active users for the app started at approximately 32.5K and saw a slight decrease, ending the quarter at around 28.1K users.

ZARA saw a significant spike in downloads towards the end of June, reaching a peak of 9.6K downloads. The app’s weekly active users showed an overall upward trend, starting at around 19.8K and peaking at approximately 23.5K by the end of the quarter.

H&M - we love fashion had variable download numbers, with a noticeable increase in mid-June, reaching around 3.2K downloads. Weekly active users remained relatively stable, starting the quarter at approximately 34.2K and ending at around 35.1K users.

PULL&BEAR showed a dramatic increase in downloads towards the end of June, peaking at 4.8K downloads. The app’s weekly active users also saw a rise, starting at around 12.6K and reaching approximately 16.5K by the end of the quarter.

These insights highlight the dynamic nature of the apparel app market on iOS in Portugal. For more detailed analysis and data, visit Sensor Tower.