Top 5 Apparel Apps on iOS in Oceania Q2 2024

In the second quarter of 2024, the top 5 apparel apps on iOS in Oceania showcased diverse trends in downloads and active user engagement. Here’s a detailed look at their performance:

SHEIN - Shopping Online experienced a consistent download pattern with a slight decline towards the end of the quarter. Weekly downloads started at around 28.9K in early April and ended at approximately 20.4K by late June. Active users showed a positive trend, rising from 556.5K at the beginning of the quarter to 592.6K by the end.

Nike: Shoes, Apparel, Stories had fluctuating download numbers, peaking at 7.8K in the week of May 20. Active users saw minor variations, starting at 107.4K in early April and maintaining a steady range, closing at around 106.4K in late June.

UNIQLO AU showed a notable spike in downloads mid-quarter, reaching 9.7K in the week of May 20. Active users also peaked around this period, increasing from 45.0K at the start of April to 54.7K by late May, before stabilizing to 42.6K by the end of June.

Hallensteins demonstrated a significant drop in downloads after a peak in mid-April. Weekly downloads fell from 7.8K in mid-April to around 1.8K by late June.

Cotton On witnessed a substantial increase in downloads in the week of May 20, hitting 11K. Active users reflected a similar trend, peaking at 44.2K in the same week, before gradually declining to 36.3K by the end of June.

These insights, based on data from Sensor Tower, provide a snapshot of the leading apparel apps on iOS in Oceania for Q2 2024. For more detailed analysis, visit Sensor Tower.