AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Nigeria Q2 2024
An overview of the performance of the top 5 apparel apps on iOS in Nigeria during Q2 2024. Data includes weekly downloads and active users trends.
In the second quarter of 2024, the top 5 apparel apps on iOS in Nigeria—SHEIN - Shopping Online, ZARA, Fashion Nova - Online Shopping, Lyst: Shop Fashion Brands, and ASOS - Discover Fashion Online—showed varied performance trends in terms of weekly downloads and active users.
SHEIN - Shopping Online experienced a significant spike in weekly downloads, peaking at 6.8K in the last week of April. Weekly active users saw a steady increase from 37.3K at the beginning of April to around 40.9K by the end of June.
ZARA had a more gradual increase in weekly downloads throughout the quarter, reaching a high of 531 in the final week of June. Active users also showed a modest rise, growing from 2.7K in early April to approximately 3K by the end of June.
Fashion Nova - Online Shopping maintained consistent weekly downloads, hovering around the 300 mark. Weekly active users remained relatively stable, averaging around 2.8K throughout the quarter.
Lyst: Shop Fashion Brands saw a notable peak in downloads in late April, reaching 826, but experienced a decline in the following weeks. Active users similarly peaked at 3.1K in the last week of April before stabilizing around the 2.2K mark towards the end of June.
ASOS - Discover Fashion Online showed a consistent download pattern, with a slight increase mid-quarter, peaking at 293 in early June. Active users remained stable, averaging around 2K throughout the quarter.
These insights, sourced from Sensor Tower, provide a snapshot of the performance trends for these top apparel apps. For more detailed insights, visit Sensor Tower.
