AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Mexico Q2 2024
Explore the performance trends of the top 5 apparel apps on iOS in Mexico during Q2 2024, with insights on downloads and weekly active users.
During the second quarter of 2024, the top 5 apparel applications on the iOS platform in Mexico showcased varied performance trends. Below, we delve into the specifics for each app, based on data from Sensor Tower.
SHEIN - Shopping Online saw significant fluctuations in downloads. The highest download count was recorded in the week of April 15 with approximately 122K, while the lowest was around 63K in the week of May 6. Weekly active users displayed a steady increase, starting from around 2.1M in early April and reaching approximately 2.3M by the end of June.
Nike: Shoes, Apparel, Stories exhibited a stable download trend with a peak of approximately 45K downloads during the week of May 13. The active users hovered around 350K, peaking at about 406K in the same week. The app maintained a consistent user base throughout the quarter.
adidas: Shop Shoes & Clothing experienced a moderate download pattern, with the highest number of downloads, roughly 19K, occurring in mid-May. Weekly active users showed a slight increase from about 101K in early April to approximately 103K by the end of June, indicating steady user engagement.
Halara had varied download numbers, with the highest being around 17K in the week of April 22 and the lowest at approximately 8K by the end of June. Weekly active users grew from approximately 34K to about 64K during the quarter, showing a consistent upward trend in user engagement.
ZARA showed a notable increase in downloads towards the end of the quarter, peaking at around 21K in the last week of June. Active users also increased, starting from about 72K in early April and reaching approximately 94K by the end of June, reflecting growing user interest.
For more detailed insights and data, visit Sensor Tower.