Top 5 Apparel Apps on iOS in the Middle East: Q2 2024

In Q2 2024, the top 5 apparel apps on the iOS platform in the Middle East showcased intriguing trends in downloads and active users. Below, we dive into the performance metrics for each app, based on data from Sensor Tower.

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting at approximately 70.7K in early April and peaking at around 108K in mid-April. Despite a slight decline towards the end of the quarter, it maintained strong figures, closing at 71.3K in the last week of June. Weekly active users exhibited a steady growth from 2.8M to a peak of 3.6M at the end of April, before stabilizing around 3.2M by the end of June.

Max Fashion - ماكس فاشون experienced fluctuating weekly downloads, beginning at 32.3K in early April and hitting a low of 11.7K in mid-June. However, the app ended the quarter on a stronger note with 12.8K downloads. Weekly active users followed a similar pattern, starting at 123.8K and experiencing a slight decrease, stabilizing around 97.9K by the end of June.

Namshi - We Move Fashion demonstrated a varied download trend, starting with 26K downloads in early April and then fluctuating around 14.5K to 19.3K throughout the quarter. By the end of June, downloads were at 14.9K. Active users for Namshi started at 126.2K and saw a small decline, ending the quarter with 104K active users.

adidas: Shop Shoes & Clothing maintained a steady download rate around 14K to 17.5K in April, with a slight decrease to 11K by the end of June. Active user figures showed moderate fluctuations, starting at 80.7K and ending the quarter at 75.5K.

Ounass Luxury Shopping اُناس experienced stable weekly downloads, starting at 15.7K in early April and maintaining around 11K to 14.5K through the quarter. Weekly active users followed a consistent trend, starting at 34.5K and ending the quarter at 30.8K.

For more detailed insights and data, visit Sensor Tower.