Top 5 Apparel Apps on iOS in Madagascar: Q2 2024 Performance

In the second quarter of 2024, the top 5 apparel apps on iOS in Madagascar showcased varied performance metrics, according to data from Sensor Tower. Below is a detailed look at their weekly downloads, active users, and revenue trends.

SHEIN - Shopping Online maintained a consistent download rate throughout Q2, ranging from 209 to 253 downloads per week. The app saw a slight dip in early April but rebounded, peaking at 253 downloads in mid-June. Active users also followed a positive trend, increasing from approximately 1.6K in early April to nearly 1.8K by mid-June.

ZARA experienced steady growth in downloads, starting with 28 in early April and reaching a peak of 62 in mid-June. Active users mirrored this trend, growing from 136 in early April to 175 by mid-June, indicating a steady increase in user engagement.

BERSHKA showed a more fluctuating download pattern, with weekly downloads ranging from 2 to 24. The app peaked at 24 downloads in late May and maintained a moderate download rate through June. However, no data on active users or revenue was available for BERSHKA.

PrettyLittleThing had a varied download performance, with peaks and troughs throughout the quarter. Downloads ranged from 1 in mid-May to 19 in mid-April. Active users showed a more stable trend, starting at 20 and reaching a peak of 53 in early May before stabilizing around 45-50 users by the end of June.

ASOS - Discover Fashion Online had modest download numbers, ranging from 1 to 15 per week. Despite the lower download numbers, the app maintained a consistent user base, although specific active user data was not available.

For more detailed insights and comprehensive data, visit Sensor Tower.