Top 5 Apparel Apps on iOS in Latin America Q2 2024

In the second quarter of 2024, the top 5 apparel applications on the iOS platform in Latin America exhibited diverse performance trends. According to data from Sensor Tower, these apps experienced fluctuations in downloads and weekly active users, reflecting their popularity and user engagement in the region.

SHEIN - Shopping Online led the pack with a strong download performance, peaking at approximately 345K downloads in the week of April 15. The app maintained a consistently high number of weekly active users, starting at 6.9M in early April and climbing to 7.5M by the end of June.

adidas: Shop Shoes & Clothing saw a steady increase in downloads throughout the quarter, reaching around 53K in the last week of June. Weekly active users also rose from 320K at the beginning of April to 356K by the end of June, showing a consistent upward trend.

ZARA experienced a significant spike in downloads, particularly in the last week of June, where it jumped to 171K from a relatively stable average of around 30K in previous weeks. Weekly active users also showed a notable increase, rising from 172K in early April to 241K by the end of June.

Nike: Shoes, Apparel, Stories exhibited fluctuating download numbers, with a peak of 44K in mid-May. The app's weekly active users remained relatively stable, starting at 357K in early April and ending at 359K in late June.

FARFETCH - Shop Luxury Fashion had a more modest performance in downloads, with numbers hovering around 14K in June. Weekly active users saw a decline from 74K at the beginning of April to approximately 47K by the end of June.

For more detailed insights and data, visit Sensor Tower.