Top 5 Apparel Apps on iOS in Kenya for Q2 2024

In the second quarter of 2024, the top 5 apparel apps on iOS in Kenya demonstrated varied performance in terms of weekly downloads and active user trends. Here’s a closer look at how each app fared, based on data from Sensor Tower.

SHEIN - Shopping Online maintained a steady flow of weekly downloads, peaking at around 1.2K in the week of June 17. The app also saw a consistent rise in weekly active users, reaching approximately 8.5K by mid-June.

Fashion Nova - Online Shopping had a relatively stable download rate, with a noticeable increase to 184 downloads in the first week of June. Weekly active users saw a slight uptrend, peaking at 1.03K in early June.

PrettyLittleThing experienced a varied download pattern, with a high of 172 downloads in early May. Active users also showed a fluctuating trend, peaking at 736 in the first week of May before declining slightly towards the end of the quarter.

ZARA displayed a consistent increase in weekly downloads, reaching 138 in mid-June. The app’s active user base grew steadily, hitting a high of 1.23K by the end of June.

BÉIS showed a stable download trend with a peak of 118 in the week of May 20, though it experienced a slight decline towards the end of the quarter.

For more detailed insights into the performance of these apps, visit Sensor Tower.