Performance of Top 5 Apparel Apps on iOS in Italy: Q2 2024

In the second quarter of 2024, the performance of the top 5 apparel applications on the iOS platform in Italy showcased interesting trends. The data, sourced from Sensor Tower, provides insights into the downloads and weekly active users for these popular apps.

SHEIN - Shopping Online had a notable quarter with downloads fluctuating between 38K and 57K. The highest number of downloads was recorded in the first week of April at approximately 57K. Weekly active users saw a slight decline from around 2.4M at the beginning of April to 2.3M by the end of June.

Zalando – Online fashion experienced steady download numbers, ranging from 11K to 14K throughout the quarter. The peak was observed in the last week of June with 14K downloads. Weekly active users showed stability, maintaining around 350K to 370K, with a slight increase to 375K in the last week of May.

ZARA saw consistent download numbers, ranging from 7.8K to 10.4K. The highest downloads were recorded in the last week of April at around 10.4K. Weekly active users fluctuated slightly but ended the quarter on a high note, increasing from approximately 123K in early April to 149K by the end of June.

Nike: Shoes, Apparel, Stories had a mixed quarter with downloads ranging from 5K to 10K. The peak was in the last week of May with approximately 10K downloads. Weekly active users showed a peak in late April at 206K, followed by a gradual decline to around 160K by mid-June, before rebounding to 192K by the end of the quarter.

H&M - we love fashion had downloads ranging from 5.8K to 9.6K, peaking in the first week of April at around 9.6K. Weekly active users steadily increased from approximately 212K at the start of April to 234K by the end of June.

These trends reflect the dynamic nature of the apparel app market in Italy. For more detailed insights, visit Sensor Tower.