Top 5 Apparel Apps on iOS in Hungary: Q2 2024

During the second quarter of 2024, the top 5 apparel apps in Hungary on the iOS platform demonstrated varied performance in terms of downloads and weekly active users. Here’s a detailed look at each app's metrics.

SHEIN - Shopping Online saw a consistent download rate, fluctuating between 4.4K and 5.6K downloads per week. The app's weekly active users showed a steady upward trend, starting at 219K in early April and peaking at approximately 260K by mid-May, before stabilizing around 242K towards the end of June.

ABOUT YOU Outlet experienced a decline in downloads over the quarter, starting at 4.7K and dropping to 1.3K by the end of June. Despite the drop in downloads, the app maintained a relatively stable number of weekly active users, hovering around 120K to 130K throughout the quarter.

ABOUT YOU Online Fashion Shop had a varied download performance, with a notable peak at 5.1K in mid-April and a low of 1.5K at the end of May. The weekly active users for this app showed a downward trend, starting from 27.9K in early April and decreasing to 16.6K by late June.

Trendyol: Fashion & Trends experienced a significant decline in downloads, starting at 7.8K in early April and dropping to just 259 by the end of June. Despite this, the app's weekly active users grew from 38.7K at the beginning of the quarter to 43.6K by the end of June, indicating strong user engagement.

Zalando – Online fashion maintained a stable download rate, fluctuating between 1.5K and 4.3K per week. The weekly active users for Zalando remained relatively consistent, starting at 34.2K in early April and ending at 34.9K in late June, with minor fluctuations throughout the quarter.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.