AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Croatia Q2 2024
A detailed look at the performance of the top 5 apparel applications on iOS in Croatia during the second quarter of 2024, including trends in downloads and weekly active users.
In the second quarter of 2024, the top 5 apparel applications on the iOS platform in Croatia demonstrated varied performance in terms of downloads and weekly active users. Data from Sensor Tower provides insights into these trends.
SHEIN - Shopping Online experienced a significant increase in downloads, starting from approximately 2.5K in early April and peaking at 6K by the end of June. Weekly active users also showed a consistent upward trend, growing from around 24K to over 34K during the same period.
ABOUT YOU Online Fashion Shop saw fluctuating download numbers, with a notable peak at 2.2K in the week of April 22 and a low of 913 downloads in the last week of May. Weekly active users for the app showed a slight decline overall, from around 9.5K to approximately 7.7K by the end of June.
The ABOUT YOU Outlet app had its download numbers peak at 2.3K in early May, but experienced a notable decline towards the end of the quarter, finishing at 724 downloads. Weekly active users remained relatively stable, hovering around the 10K to 12K mark throughout the quarter.
Zalando – Online fashion maintained steady download numbers, averaging around 1K downloads per week with minor fluctuations. Weekly active users exhibited a slight increase, starting at approximately 9.4K and ending at just under 10K by the end of June.
BestSecret showed stable download numbers, remaining around the 900 mark for most of the quarter, with a slight increase to 976 downloads in the final week of June. Weekly active users for BestSecret remained quite stable throughout the quarter, fluctuating around the 5.5K to 5.9K range.
For more detailed insights and comprehensive data, visit Sensor Tower.
