Top 5 Apparel Apps on iOS in Greece Q2 2024

In Q2 2024, the top 5 apparel apps in Greece on the iOS platform exhibited diverse trends in downloads and weekly active users. Here’s a detailed look at their performance based on Sensor Tower data.

SHEIN - Shopping Online saw fluctuating download numbers throughout the quarter, peaking at approximately 6.9K in the week of May 27. Weekly active users increased steadily from 287K at the beginning of April to around 316K by the end of June.

ABOUT YOU Outlet experienced a noticeable decline in downloads, dropping from 9.2K in early April to just over 1.2K by the end of June. The app's weekly active users also decreased from 8.8K to 7.9K over the same period.

ABOUT YOU Online Fashion Shop had a spike in downloads in early May, reaching 10.3K. However, this number fell to about 2.5K by the end of June. The app’s weekly active users decreased from nearly 30K in early April to 18.7K in late June.

Nike: Shoes, Apparel, Stories showed relatively stable download numbers, with a slight peak at 2.9K in late April. Weekly active users started at 30.8K in early April, peaking at 35.7K at the end of April, and then tapered off to around 28.2K by the end of June.

ZARA maintained consistent download numbers throughout the quarter, with a notable increase to 4.4K in the last week of June. The app's weekly active users saw a steady rise from 12.1K in early April to 14.3K by the end of June.

These insights highlight the dynamic nature of the apparel app market in Greece. For more detailed analysis and data, visit Sensor Tower.