AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Ghana: Q2 2024 Performance
Discover the latest trends in weekly downloads and active users for the top 5 apparel apps on iOS in Ghana during Q2 2024.
The second quarter of 2024 brought notable activity for the top 5 apparel apps on iOS in Ghana. Here’s a detailed look at their performance, based on data from Sensor Tower.
SHEIN - Shopping Online recorded a fluctuating pattern in weekly downloads, starting with 5.1K in early April and decreasing to around 2.4K by the end of June. Weekly active users also showed variability, beginning at 25.9K and ending at approximately 23.6K.
Fashion Nova - Online Shopping maintained a relatively stable download rate, ranging from 300 to 400 per week. Active users remained consistent, hovering around 2K to 2.2K throughout the quarter.
ZARA experienced modest weekly downloads, averaging between 160 and 250. Active users were consistent, starting at 962 and ending at 990 by the end of June.
PrettyLittleThing saw varied download numbers, peaking at 260 in early May and dropping to 155 by the end of June. Active users fluctuated slightly but remained around 1.2K to 1.3K.
ASOS - Discover Fashion Online witnessed a steady increase in weekly downloads, starting at 106 and reaching up to 173 in early May. Active users were stable, beginning at 874 and rising to 926 by the end of June.
For more in-depth insights and data, visit Sensor Tower.
