Top 5 Apparel Apps on iOS in France for Q2 2024

During the second quarter of 2024, the top 5 apparel applications on iOS in France showed varied performance in terms of downloads and weekly active users. Here's a detailed look at their trends based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent download rate throughout the quarter, starting strong with around 89K downloads in the first week of April but gradually declining to approximately 51K by late June. Weekly active users for the app hovered around 1.3M, with slight fluctuations, peaking at 1.37M in early April and stabilizing near 1.33M by the end of June.

Zalando – Online fashion experienced a steady increase in downloads, beginning the quarter with close to 14K and rising to about 21K by the final week of June. The app's weekly active users also showed growth, starting from around 292K and ending the quarter at 352K, indicating a solid engagement trend.

Nike: Shoes, Apparel, Stories demonstrated a dynamic download pattern with a notable spike to 26K in mid-June after a relatively stable period. Active users for Nike’s app were around 266K at the beginning of the quarter, peaking at 315K in late April, and finally settling at approximately 293K by the end of June.

ZARA maintained a steady download rate throughout the quarter, with a significant increase to 18K in the last week of June. The app's weekly active users followed a similar pattern, starting from 153K and showing a pronounced increase to 184K by the end of the quarter.

H&M - we love fashion had a notable spike in downloads in mid-May, reaching around 44K, although it generally fluctuated between 7K and 11K for the rest of the quarter. Active users for H&M's app saw a steady rise, beginning at 239K and closing the quarter at 263K.

For more detailed insights and further data, visit Sensor Tower.