Top 5 Apparel Apps on iOS in Finland for Q2 2024

In Q2 2024, the top 5 apparel applications on the iOS platform in Finland experienced varied performance trends. Here's a detailed look at each app's metrics:

Zalando – Online fashion saw a consistent download trend throughout the quarter, with numbers fluctuating between approximately 1.3K and 1.6K per week, peaking at 1.6K in the final week of June. Its weekly active users showed a gradual increase, starting at around 34.9K in early April and reaching 37K by the end of June.

SHEIN - Shopping Online maintained a steady download rate, ranging from 961 to 1.2K per week, with a slight dip in mid-June. The app's weekly active users remained relatively stable, fluctuating around the 31K to 33K mark throughout the quarter.

H&M - we love fashion experienced significant fluctuations in downloads, starting with 735 in early April and peaking at 1.8K in the first week of June before dropping to 832 by the end of the month. Weekly active users for the app showed a positive trend, increasing from 22.5K in April to 25.4K in late June.

ABOUT YOU Online Fashion Shop had a varied download performance, with a notable spike to 1.3K in the week of April 22, before settling around the 300 to 800 range. Its weekly active users demonstrated slight fluctuations but generally remained around 6K to 7K throughout the quarter.

ZARA had a stable download rate, averaging around 400 to 500 per week, with a significant increase to 954 in the final week of June. The app's weekly active users also showed a positive trend, starting at 5.7K in early April and increasing to 6.5K by the end of June.

These insights, based on data from Sensor Tower, provide a comprehensive overview of the performance of top apparel apps in Finland. For more detailed analytics and trends, visit Sensor Tower.