Top 5 Apparel Apps on iOS in Europe for Q2 2024

During the second quarter of 2024, the top 5 apparel apps on iOS in Europe demonstrated varied performance in terms of downloads and weekly active users. Here is an overview of their performance based on Sensor Tower data:

SHEIN - Shopping Online had impressive download numbers, starting strong with 630K in the first week of April and maintaining a steady pace throughout the quarter, closing with 418K in the last week of June. The app also showed robust weekly active users, peaking at 13.6M in late May and stabilizing around 13.1M towards the end of the quarter.

Trendyol: Fashion & Trends saw a dynamic download trend, beginning with 133K in early April, experiencing a mid-quarter surge to 166K, and ending with 122K in the final week of June. Weekly active users fluctuated slightly but remained strong, hovering around 6.2M throughout the quarter.

ZARA enjoyed consistent download numbers, starting at 105K and witnessing a significant spike to 286K in the last week of June. Weekly active users for ZARA showed a gradual increase, starting at 1.1M in early April and peaking at 1.4M by the end of June.

H&M - we love fashion had a steady download rate, beginning with 115K in the first week of April and ending with 119K in the last week of June, with notable peaks mid-quarter. The app's weekly active users saw a slight increase from 2.1M in early April to 2.2M by the end of June.

Zalando – Online fashion experienced consistent growth in downloads, starting at 100K and peaking at 134K in mid-June. Weekly active users for Zalando showed a steady upward trend, beginning at 2.3M in early April and reaching 2.4M by the end of June.

For more detailed insights and analysis, visit Sensor Tower.