AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Spain Q2 2024
Discover the performance trends of the top 5 apparel apps on iOS in Spain during Q2 2024, including download and active user metrics.
The second quarter of 2024 saw notable trends in the performance of the top 5 apparel apps on the iOS platform in Spain. Here’s a detailed look at how each app performed in terms of downloads and weekly active users, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a steady increase in downloads, starting from approximately 44.8K in early April and peaking at around 68.3K in mid-June, before slightly declining to 50.1K by the end of the quarter. Weekly active users also showed a consistent upward trend, increasing from about 1.4M at the beginning of April to reach a high of 1.75M in early June, with a slight dip towards the end of June, settling at approximately 1.68M.
ZARA saw a relatively stable download trend with minor fluctuations, beginning at around 9K downloads in early April and surging to 40.3K by the end of June. The active user base exhibited a similar pattern, starting at approximately 105K and peaking at 142.7K by the end of June.
Zalando – Online fashion maintained a consistent download rate throughout the quarter, ranging from 9.1K to 11.9K, with a notable increase towards the end of June. The app's weekly active users showed a steady rise, moving from 139.7K in early April to 156.3K by the end of June.
Nike: Shoes, Apparel, Stories had a varied download pattern, starting at 5.6K in early April, peaking at 9.9K in mid-May, and ending at 8.2K by late June. The active user count also fluctuated, beginning at 88.3K, peaking at 104.4K in mid-May, and closing the quarter at 100.2K.
PULL&BEAR displayed a significant increase in downloads, starting from 5K in early April and reaching a high of 23.6K by the end of June. The weekly active users followed a similar trend, beginning at 33.8K and ending at 46.4K.
For more detailed insights and comprehensive analytics, visit Sensor Tower.