Top 5 Apparel Apps on iOS in Denmark for Q2 2024

In Q2 2024, the top five apparel apps on iOS in Denmark showcased interesting trends in downloads and weekly active users. Here’s a closer look at the performance of these leading apps, based on Sensor Tower data.

SHEIN - Shopping Online experienced a varied download pattern, starting with 4K downloads in early April and ending with 3.3K by the end of June. Weekly active users fluctuated slightly but remained around the 60K mark, peaking at 62.8K in late May.

Zalando – Online fashion saw a steady increase in downloads, reaching a high of 2.3K in early June. The app maintained a strong base of active users, with weekly figures rising from 90.3K at the start of April to 96.6K by the end of June.

H&M - we love fashion showed consistent growth in downloads, peaking at 1.7K in early June. Active users exhibited a notable spike, climbing from 56K in early April to 62.6K by the end of June.

ZARA downloads were relatively stable, with a noticeable surge to 2.4K in the final week of June. Active users remained steady, with a significant increase to 18.7K in the last week of the quarter.

ABOUT YOU Online Fashion Shop had a unique download pattern, with a peak of 2.6K in late April followed by a gradual decline to 289 by the end of June. Weekly active users saw a rise and fall, starting at 9.8K in early April, peaking at 11.9K in late April, and stabilizing around 8.5K by the end of June.

For more detailed insights and further analysis, visit Sensor Tower.