Top 5 Apparel Apps on iOS in Germany: Q2 2024 Performance

In the second quarter of 2024, top apparel apps on the iOS platform in Germany exhibited diverse performance trends. Here's a detailed look at downloads and weekly active users for the leading five applications: SHEIN - Shopping Online, Zalando – Online fashion, H&M - we love fashion, ZARA, and ABOUT YOU Online Fashion Shop.

SHEIN - Shopping Online experienced a downward trend in downloads, starting at approximately 132K in early April and declining to around 47K by the end of June. However, weekly active users remained relatively stable, fluctuating between 760K and 870K throughout the quarter.

Zalando – Online fashion saw a significant increase in downloads, beginning the quarter at roughly 16K and peaking at around 45K in mid-June. Weekly active users also showed a positive trend, starting at 376K and reaching around 400K by the end of June.

H&M - we love fashion had a steady performance in downloads, with numbers ranging from 16K to 27K, peaking in early June. The app's weekly active users exhibited a stable trend, fluctuating between 208K and 252K over the quarter.

ZARA showed a notable increase in downloads towards the end of the quarter, starting at 10K in early April and reaching around 28K by late June. Weekly active users for ZARA also followed an upward trend, beginning at 109K and peaking at 117K at the end of June.

ABOUT YOU Online Fashion Shop experienced varied download numbers, with a significant spike to approximately 39K in late April, followed by a decrease to around 9K by late June. Active users remained relatively stable, oscillating between 87K and 111K throughout Q2.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.