AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Colombia Q2 2024
In Q2 2024, the top 5 apparel apps on iOS in Colombia saw varied performance in downloads and active users, with notable trends in user engagement.
The second quarter of 2024 witnessed interesting trends for the top 5 apparel applications on iOS in Colombia. According to Sensor Tower data, these apps showed varied performance in terms of downloads and weekly active users.
SHEIN - Shopping Online had a notable increase in downloads, starting with 14.6K in the first week of April and peaking at 54.6K in the first week of June. Weekly active users also saw a consistent rise, beginning at 170.7K and reaching 190.9K by the end of the quarter.
adidas: Shop Shoes & Clothing experienced a steady growth in downloads, commencing at 3.9K and ending at 5.9K. Weekly active users fluctuated, starting at 30.1K, dropping to 25.2K mid-quarter, and then climbing back to 33.9K by the last week of June.
ZARA showed modest growth in downloads, with numbers rising from 992 to a high of 3.3K by the end of June. Weekly active users followed a similar upward trend, starting at 8.2K and reaching 11.6K by the end of the quarter.
BERSHKA also saw an increase in downloads, starting at 1.2K and peaking at 2.1K in the final week of June. Weekly active users showed a steady rise from 5.9K to 7.9K throughout the quarter.
FARFETCH - Shop Luxury Fashion had fluctuating download numbers, starting at 1.5K, dipping to 739 mid-quarter, and then rising again to 1.7K. Weekly active users varied, beginning at 4.1K, experiencing a dip to 2.9K, and ending the quarter at 3.3K.
For more insights and detailed analytics on these apps, visit Sensor Tower.