AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Central America - Q2 2024
Discover the performance of the top 5 apparel apps on iOS in Central America during Q2 2024, including weekly downloads, revenue, and active users trends.
In Q2 2024, the top 5 apparel apps on iOS in Central America showed varied performance in terms of downloads and active users. Here is a closer look at their metrics:
SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at 111K in early April and experiencing a peak of 133K mid-month. The quarter closed with downloads hovering around 102K. Weekly active users for the app remained strong, starting at 2.3M and reaching a high of 2.5M by the end of June.
Nike: Shoes, Apparel, Stories experienced a steady increase in weekly downloads, peaking at approximately 44.7K in mid-May. Active users also showed growth, starting at 357K and peaking at 405K during the same period, before stabilizing around 359K by the end of June.
adidas: Shop Shoes & Clothing had a relatively stable download trend, with a notable peak of 19.3K in mid-May. Weekly active users showed a slight increase from 100K at the beginning of April to 103K by the end of June.
Halara witnessed its highest weekly downloads of 17K in late April. Active users for Halara grew steadily, starting at 34.8K and reaching 64.2K by early June, before a slight decline to 60.2K at the end of the quarter.
ZARA saw a significant increase in weekly downloads towards the end of the quarter, with a peak of 23K in the final week of June. Active users also surged from 76.5K at the start of April to 101K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
