AI Insights · Timothy · July 2024
Top 5 Apparel Apps on iOS in Brazil Q2 2024
In Q2 2024, the top 5 apparel apps on iOS in Brazil showed diverse trends in downloads and active users, with significant activity from SHEIN - Shopping Online and Nike.
In the second quarter of 2024, the top 5 apparel applications on the iOS platform in Brazil demonstrated varied performance in terms of downloads and weekly active users. The data, sourced from Sensor Tower, reveals interesting insights into the trends for these popular apps.
SHEIN - Shopping Online maintained a strong presence with substantial download numbers, peaking at approximately 147K in the week of May 27. However, downloads showed a slight decline towards the end of the quarter, reaching 108K by June 24. Weekly active users exhibited a positive trend, starting at 3.1M in early April and rising steadily to 3.4M by the end of June.
Nike also performed well, with a notable increase in downloads mid-quarter, peaking at 53K in the week of June 3. The app saw consistent weekly active user growth, starting at 204K in early April and reaching 256K by June 3, before stabilizing around 254K towards the end of the quarter.
C&A: Moda Masculina e Feminina experienced fluctuating download numbers, with a peak of 38K in the week of June 3, followed by a slight decline to 29K by June 24. Weekly active users saw a significant increase, starting at 75K in early April and peaking at 91K in the week of June 3, before slightly declining to 81K by the end of June.
Lojas Renner - Comprar Roupas showed a steady trend in downloads, with a peak of 33K in the week of April 1 and fluctuating around 30K towards the end of the quarter. The weekly active users metric started at 228K in early April, reaching a peak of 235K by June 3, before dropping to 203K by the end of June.
ZARA had a notable increase in downloads towards the end of the quarter, with a significant spike to 125K in the week of June 24. Weekly active users for ZARA showed a relatively stable trend, starting at 54K in early April and peaking at 77K by the end of June.
These insights provide a snapshot of the competitive landscape in the apparel category on the iOS platform in Brazil for Q2 2024. For more detailed analytics and insights, visit Sensor Tower.
