Top 5 Apparel Apps on iOS in Bulgaria: Q2 2024 Performance

During the second quarter of 2024, the top 5 apparel applications on the iOS platform in Bulgaria showcased varied performance trends in terms of downloads and weekly active users. Data from Sensor Tower highlights these key insights.

SHEIN - Shopping Online experienced a notable increase in downloads, starting at 2.5K in early April and rising steadily to 7.8K by late June. The app's weekly active users also grew from 60K to nearly 80K over the same period, indicating a strong user engagement.

ABOUT YOU Outlet saw fluctuating download numbers, peaking at 6.8K in late April before declining to 1.4K by the end of June. Weekly active users followed a similar trend, starting at 5.6K in early April, peaking at 8.5K late in the month, and then decreasing to 6.1K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a stable download performance, with numbers ranging between 1.5K and 3.5K throughout the quarter. However, weekly active users showed a downward trend, decreasing from 26.3K in early April to 15.6K by late June.

BestSecret maintained consistent download numbers, fluctuating around 1.5K throughout the quarter. Weekly active users remained stable as well, with slight variations around the 7.8K mark.

efootwear.eu online shoe store had lower download numbers compared to other apps, starting at 1K in early April and ending at 1.1K by late June. Weekly active users showed a slight increase, rising from 4.3K to 4.7K over the quarter.

For more detailed insights and data, visit Sensor Tower.