Top 5 Apparel Apps on iOS in Australia Q2 2024

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In Q2 2024, the top 5 apparel applications on iOS in Australia showed varied performance in terms of downloads, revenue, and weekly active users. Here's a closer look at the data provided by Sensor Tower.

SHEIN - Shopping Online experienced a steady decline in downloads, starting at around 25K in early April and decreasing to approximately 17K by the end of June. Despite this, weekly active users showed an upward trend, increasing from 503K to 543K over the quarter.

Nike: Shoes, Apparel, Stories saw fluctuations in downloads, with a notable peak of 7.8K in the week of May 20. Weekly active users remained relatively stable, hovering around the 100K mark throughout the quarter.

UNIQLO AU had a significant spike in downloads, reaching 9.7K in the week of May 20, before settling back to around 4K by the end of June. Weekly active users mirrored this trend, peaking at 54K during the same week and then stabilizing at approximately 43K.

The Oodie showed a dramatic increase in downloads, particularly in late May, where it surged to 14.6K. However, no data was available for weekly active users or revenue.

adidas: Shop Shoes & Clothing experienced a gradual increase in downloads, peaking at about 5K in early June. Weekly active users followed a similar pattern, rising from 14K to 19K over the quarter.

For more detailed insights and data, visit Sensor Tower.