Top 5 Apparel Apps on iOS in Austria: Q2 2024 Performance

During the second quarter of 2024, the top 5 apparel applications on the iOS platform in Austria displayed diverse trends in downloads and weekly active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw a downward trend in downloads, starting at 8.2K in early April and decreasing to around 4.6K by the end of June. Despite this, weekly active users remained relatively stable, fluctuating between 99K and 109K throughout the quarter.

Zalando – Online fashion had a consistent download pattern, beginning with 2.9K in the first week of April and ending with approximately 2.5K in the last week of June. The weekly active users for Zalando experienced a decline from 57K to around 47K during the same period.

C&A Mode Online Shop experienced a mixed trend in downloads, peaking at 3.3K in early June before dropping to 1.5K by the end of the month. Weekly active users saw an increase early in the quarter, reaching 7.8K in mid-June before slightly declining to around 6.4K.

H&M - we love fashion had variable download numbers, starting at 3.1K in early April and ending with 2.1K in the last week of June. The app's weekly active users showed a slight upward trend, ranging from 29K to over 30K throughout the quarter.

BestSecret maintained steady download numbers, with figures hovering between 1.5K and 1.9K. Weekly active users remained stable, generally fluctuating around 10K.

For more detailed insights and data, visit Sensor Tower.