Leading Brands in the UK Jobs & Careers Category - Q2 2024 Overview

In the competitive landscape of the UK Jobs & Careers category, three brands have emerged as leaders in Q2 2024: Indeed, TotalJobs, and Glassdoor. This article delves into each brand's performance, highlighting trends and insights from Q1 to Q2 2024, using data provided by Sensor Tower.

Indeed

Indeed is a powerhouse in the job search industry, known for its expansive reach and user-friendly platform. Its digital footprint is significant, with its website, indeed.com, and the Indeed Job Search app playing pivotal roles.

• Audience Trends: Indeed's website visits hovered around 170M in June, showing steady growth from April. The monthly true audience remained stable above 10M throughout the quarter, with a notable balance between web-only and app-only visitors.

• App Engagement: The Indeed Job Search app saw its monthly active users peak at over 3.6M in June, indicating a consistent interest in mobile job searches.

• Ad Spend & Channels: Indeed's monthly advertising spend fluctuated, peaking in January at over $2M. Notably, Instagram and YouTube were significant channels, delivering millions of monthly impressions.

TotalJobs

TotalJobs is a key player in the UK recruitment market, offering a comprehensive platform for job seekers and employers. It maintains a robust presence with its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: The website's visits increased to over 10M by June. The monthly true audience, consistently above 1M, showed a strong web preference, though app engagement is growing.

• App Engagement: The Totaljobs app maintained a steady monthly active user base, with active users around 190K in June, reflecting stable mobile engagement.

• Ad Spend & Channels: TotalJobs' advertising efforts were concentrated on Instagram and Facebook, with a significant monthly spend in June exceeding $500K.

Glassdoor

Glassdoor is renowned for its transparent company reviews and salary insights, providing valuable information for job seekers. Its platform includes its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: The website maintained a stable visit count, slightly above 8M in June. The monthly true audience remained steady at over 1.1M, with a notable web preference.

• App Engagement: The Glassdoor app experienced a dip in monthly active users, settling around 150K by June, indicating a shift in user engagement.

• Ad Spend & Channels: Glassdoor's monthly ad spend was minimal, focusing primarily on Instagram with negligible investment in other platforms.

Conclusion

The Q2 2024 analysis reveals that Indeed, TotalJobs, and Glassdoor continue to lead the UK Jobs & Careers market, each leveraging distinct strategies across web and app platforms. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides unparalleled insights into cross-platform user behavior, essential for understanding the dynamics of this competitive category. By leveraging these insights, decision-makers can strategically position their brands to capitalize on market opportunities.