Leading IT & Computer Services Brands in the UK: Q2 2024 Overview

Introduction

In Q2 2024, the Information Technology and Computer Services category in the UK experienced significant activity from leading brands. This article delves into the performance and trends of three key players: Okta, Inc., Duo Security Services, and Cisco. Leveraging data from Sensor Tower, we provide insights into their web and app presence, audience engagement, and advertising strategies.

Okta, Inc.

Okta is renowned for its identity and access management services, with a digital presence that includes okta.com and the Okta Verify app.

• Audience Trends: From Q1 to Q2 2024, okta.com experienced a steady increase in visits, peaking at over 9.7M in May. The monthly true audience consistently remained above 1.1M throughout the quarter, with a notable spike in April.

• App Engagement: The Okta Verify app saw a gradual increase in monthly active users, surpassing 520K by June, reflecting a growing reliance on mobile authentication solutions.

• Ad Spend & Channels: Okta's monthly advertising expenditure fluctuated, with a significant increase in June, reaching approximately $78K. LinkedIn emerged as the dominant channel, generating the majority of impressions.

Duo Security Services

Duo Security, known for its multi-factor authentication solutions, anchors its online presence with duo.com and the Duo Mobile app.

• Audience Trends: Duo.com saw an upward trend, with visits peaking at over 2.7M in May. The monthly true audience was notably high in May, exceeding 1M.

• App Engagement: The Duo Mobile app experienced fluctuations in monthly active users, with a high of over 810K in May, before declining in June.

• Ad Spend & Channels: Duo Security's monthly ad spend peaked in April at approximately $114K, with Facebook being the primary channel for impressions.

Cisco

Cisco, a leader in networking and cybersecurity, extends its digital footprint through cisco.com, opendns.com, and the Webex Meetings app.

• Audience Trends: Both cisco.com and opendns.com showed stable visits, with cisco.com peaking in April at over 2.5M visits. The monthly true audience for cisco.com remained around 200K.

• App Engagement: The Webex Meetings app maintained a stable monthly active user base, with active users hovering around 80K throughout the quarter.

• Ad Spend & Channels: Cisco's monthly ad spend was highest in April, reaching around $385K, with LinkedIn leading in impressions. Cisco utilized a diverse range of advertising channels, including Facebook and Instagram.

Conclusion

The IT & Computer Services category in the UK continues to thrive, with Okta, Duo Security, and Cisco demonstrating strong digital strategies. Sensor Tower's comprehensive data highlights trends in audience engagement, app usage, and advertising efforts, providing invaluable insights into the dynamic cross-platform behavior of users.

Sensor Tower remains a critical resource for understanding these trends, offering unparalleled cross-referencing of web, app, and advertising data through products like Web Insights, Pathmatics, and App Performance Insights. These tools offer unique advantages for decision-makers in navigating the complex digital landscape.