Leading Brands in France's Music & Podcasts Category: Q2 2024 Analysis

Introduction

In the dynamic landscape of music and podcasts, France's top brands have demonstrated remarkable trends from Q1 to Q2 2024. This article examines the performances of Spotify, Deezer (Blogmusik), and YouTube Music, focusing on their audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data provides an unparalleled view into these brands' cross-platform user behavior, offering insights into their digital presence.

Spotify

Spotify's digital presence is robust, with its website, spotify.com, and the Spotify: Music and Podcasts app leading the charge.

• Audience Trends: From Q1 to Q2 2024, spotify.com maintained a stable monthly true audience above 15M. The website recorded a slight fluctuation in visits, peaking in March at around 169M visits, before a drop in April.

• App Engagement: The app's monthly active users remained steady, hovering around 14M. This consistency reflects Spotify's strong mobile presence.

• Ad Spend & Channels: Spotify's monthly advertising spend saw a peak in May, reaching over $800K, with significant impressions across platforms like Instagram and Snapchat. The OTT channels contributed to a diverse ad strategy.

Deezer (Blogmusik)

Deezer's digital engagement is notable, featuring the website, deezer.com, and the Deezer: Music Player, Podcast app.

• Audience Trends: Deezer.com experienced consistent monthly true audience growth, surpassing 10M by June. The website's visits showed a decline in May, followed by a recovery in June.

• App Engagement: The app's monthly active users saw a slight increase, reaching nearly 9.4M by the end of Q2 2024, indicating a growing mobile user base.

• Ad Spend & Channels: Deezer's monthly advertising efforts peaked in June with a spend of approximately $880K, focusing heavily on Instagram and TikTok to drive impressions.

YouTube Music

YouTube Music's presence is marked by its website, music.youtube.com, and the YouTube Music app.

• Audience Trends: The monthly true audience for YouTube Music remained stable around 7M throughout the quarter. The website visits peaked in May with over 229M visits.

• App Engagement: The app maintained a steady number of monthly active users, consistently around 6M, showcasing its appeal in mobile consumption.

• Ad Spend & Channels: YouTube Music's monthly ad spend was relatively stable, with a focus on the YouTube platform itself, ensuring targeted impressions.

Conclusion

Sensor Tower's data highlights the unique dynamics of France's leading brands in the music and podcasts category. With detailed insights into web, app, and advertising data, Sensor Tower provides a critical tool for understanding cross-platform behavior. As these brands continue to adapt to a changing digital landscape, their strategies will undoubtedly shape the future of audio consumption in France. Explore Sensor Tower's offerings to harness these insights for strategic advantage.