Leading Brands in France: Computers & Consumer Electronics Q2 2024 Report

Introduction

In the dynamic world of Computers & Consumer Electronics, several brands have emerged as leaders in France for Q2 2024, driven by robust web and app presence. Back Market, Hewlett-Packard (HP), and Epson have showcased impressive performance across their platforms. Leveraging Sensor Tower's comprehensive data, we delve into the trends and insights for these brands from Q1 to Q2 2024.

Back Market

Back Market's digital footprint is substantial, with its website, backmarket.com, and the Back Market - Buy & Sell tech app playing pivotal roles.

• Audience Trends: From Q1 to Q2 2024, backmarket.com experienced fluctuations, peaking in March with over 26M monthly visits, before stabilizing around 22M in June. The monthly true audience consistently hovered above 3M throughout the quarter.

• App Engagement: The app maintained a steady monthly active user base, with active users slightly above 860K in June, showing a minor decline from the Q1 peak of over 1M in February.

• Ad Spend & Channels: Monthly advertising spend saw a downward trend from January's $1.3M to June's $770K. Instagram and Facebook were primary channels, with Instagram delivering the highest impressions.

Hewlett-Packard (HP)

HP's digital presence is anchored by its website, hp.com, and the HP Smart app.

• Audience Trends: The website showed variable performance, with monthly visits dropping to around 9M in April but rebounding above 10M by June. Monthly true audience figures remained strong, peaking at over 3.3M in May.

• App Engagement: The HP Smart app witnessed growth, reaching nearly 2M monthly active users in May, before slightly declining to around 1.8M in June.

• Ad Spend & Channels: HP's monthly ad spend was moderate, with a peak in January at $276K. Facebook and Instagram were significant channels, with Facebook leading in impressions.

Epson

Epson's digital strategy is supported by its website, epson.com, and the Epson iPrint app.

• Audience Trends: Epson.com maintained steady growth, with monthly visits peaking at over 6.9M in April. The monthly true audience also increased, reaching approximately 1.6M in June.

• App Engagement: The Epson iPrint app maintained a consistent monthly active user base, with active users remaining just over 1M throughout the quarter.

• Ad Spend & Channels: Epson's monthly ad spend was minimal, peaking at $54K in January, with Facebook being the most utilized channel for impressions.

Conclusion

The performance of Back Market, HP, and Epson in Q2 2024 underscores their strategic digital engagements across web and mobile platforms. Sensor Tower's unparalleled insights provide critical understanding into these cross-platform dynamics, enabling brands to optimize their digital strategies effectively. Explore more with our Web Insights, App Performance Insights, and Pathmatics for a deeper dive into audience behaviors and ad performance.