Leading Shopping Brands in Spain: Q2 2024 Analysis

Introduction

In the dynamic world of online shopping, several brands have emerged as leaders in Spain's market. In Q2 2024, Shop Amazon, SheIn Group Limited, and Wallapop have made significant strides in the shopping category. This article delves into their performance across websites and apps, highlighting trends from Q1 to Q2 2024. Sensor Tower's comprehensive data provides a unique cross-platform view, essential for understanding monthly user behavior.

Shop Amazon

Shop Amazon's digital ecosystem includes both its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Monthly true audience figures remained stable, hovering around 26M-27M from Q1 to Q2 2024. The website consistently attracted a high volume of visits, with a peak in March of over 530M visits.

• App Engagement: The Amazon Shopping app showed minor fluctuations, with monthly active users ranging from 18M to 19M.

• Ad Spend & Channels: Monthly advertising spend varied, with a notable decrease in April to approximately $0.6M, but it picked up again in May. Facebook was the dominant channel, delivering significant impressions consistently throughout the period.

SheIn Group Limited

SheIn's presence is marked by its website, shein.com, and the SHEIN app.

• Audience Trends: Monthly true audience numbers grew significantly, reaching over 22M by June. The website also experienced a surge in visits in May, exceeding 160M.

• App Engagement: The SHEIN app saw a steady increase in monthly active users, rising from 14M in January to over 18M in June.

• Ad Spend & Channels: SheIn's advertising efforts peaked in May with a monthly spend of around $4.6M, predominantly on Facebook, which accounted for the majority of impressions.

Wallapop

Wallapop's platform includes the website, wallapop.com, and the Wallapop - Sell & Buy app.

• Audience Trends: Monthly true audience figures were stable, with a slight decline from 16.4M in January to 15.5M in June. Website visits peaked in March at approximately 154M.

• App Engagement: The Wallapop app's monthly active user count remained stable, fluctuating slightly around 13M throughout the period.

• Ad Spend & Channels: Wallapop's monthly advertising spend was relatively modest, peaking in May with a spend of about $0.2M. Facebook was again the primary channel for impressions.

Conclusion

The shopping landscape in Spain during Q2 2024 was dominated by these leading brands, each showcasing unique strengths and strategies. Sensor Tower's unparalleled data offerings provide critical insights into cross-platform user behavior, enabling brands to adapt and thrive in this competitive market. From web insights to advertising trends, Sensor Tower remains a pivotal tool for understanding the digital shopping ecosystem. Explore more about Sensor Tower's insights here.