Leading Brands in Spain's Experiences & Events Category: Q2 2024 Analysis

Introduction

As Spain continues to embrace digital experiences, the Experiences & Events category has shown remarkable growth. In Q2 2024, leading brands like Ticketmaster, Fever Labs, Inc., and Meetup.com have made significant strides in reaching their audiences across web and mobile platforms. Thanks to Sensor Tower's comprehensive data, we can delve into the performance and trends of these brands, highlighting their impact in this vibrant market.

Ticketmaster

Ticketmaster's digital presence is robust, featuring its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q1 to Q2 2024, ticketmaster.com saw a fluctuating pattern in visits. Starting with around 8M visits in January, it peaked at over 21M in February before stabilizing around 13M by June. The monthly true audience consistently stayed above 1M, with a notable increase to nearly 1.8M in June.

• App Engagement: The app saw a significant rise in monthly active users, climbing from 124K in January to over 316K by June, indicating a strong preference for mobile engagement.

• Ad Spend & Channels: Ticketmaster's monthly advertising spend varied, with a peak in May at approximately $53K, primarily driven by Facebook and Instagram channels, which garnered millions of impressions.

Fever Labs, Inc.

Fever Labs, Inc. operates through feverup.com and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com maintained a steady monthly audience, with visits hovering around 2M. The monthly true audience remained stable, just under 600K, with the app contributing significantly to this figure.

• App Engagement: The app's monthly active user base was robust in Q1, peaking at nearly 300K in March, but experienced a decline to around 208K by June.

• Ad Spend & Channels: Fever Labs invested heavily in advertising, with monthly spends exceeding $1M. Facebook and Instagram were major channels, delivering hundreds of millions of impressions.

Meetup.com

Meetup.com is accessible via its website, meetup.com, and the Meetup: Social Events & Groups app.

• Audience Trends: The website experienced fluctuations, with visits ranging from 580K to over 830K. The monthly true audience showed a slight increase, reaching approximately 231K by June.

• App Engagement: The app maintained a stable monthly user base, with active users increasing from 181K in January to around 193K by June.

• Ad Spend & Channels: Meetup.com had minimal advertising activity, with sporadic spend, notably in March, primarily on Facebook.

Conclusion

In Q2 2024, Ticketmaster, Fever Labs, Inc., and Meetup.com demonstrated diverse strategies in engaging their audiences across web and mobile platforms. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands' cross-platform performance, highlighting the dynamic nature of Spain's Experiences & Events market. Leveraging these insights offers a strategic advantage for decision-makers looking to capitalize on growth opportunities in this sector.