Leading Brands in Spain's Business & Industrials Category: Q2 2024 Overview

In the dynamic landscape of Spain's Business & Industrials category, several brands have emerged as leaders, showcasing impressive digital presence across websites and apps. This article provides an analysis of the performance trends for Repsol, MOEVE (formerly CEPSA), and Acciona, S.A. from Q1 to Q2 2024, highlighting their audience engagement, app usage, and advertising strategies. Sensor Tower's comprehensive data insights are indispensable in understanding these trends.

Repsol

Repsol's digital ecosystem includes its website, repsol.com, and the Waylet. Pagos con el móvil app.

• Audience Trends: The website saw fluctuations in monthly visits, peaking in January with over 11M visits and dipping to around 5.8M by June. The monthly true audience remained stable above 4.4M throughout Q2, with a shift towards app engagement.

• App Engagement: The Waylet app's monthly active users increased from approximately 3.7M in January to nearly 3.9M in June, indicating a strong preference for mobile interactions.

• Ad Spend & Channels: Repsol's monthly advertising spend varied, with a notable increase in June to about $182K. Facebook and Instagram were key channels, delivering significant impressions.

MOEVE

MOEVE, previously known as CEPSA, operates through cepsa.com and the Moeve app.

• Audience Trends: The website experienced a peak in visits in March with over 8.5M visits. Monthly true audience figures rose significantly in April, nearing 1M, driven by a surge in web visits.

• App Engagement: The Moeve app saw a steady rise in monthly active users from 410K in January to close to 490K in June, reflecting growing mobile engagement.

• Ad Spend & Channels: MOEVE's monthly ad spending peaked in March at over $104K, with Facebook and Instagram as primary channels, maintaining high impressions throughout the period.

Acciona, S.A.

Acciona's digital presence is marked by acciona.com and the ACCIONA Mobility - Motosharing app.

• Audience Trends: Website visits remained relatively stable, with a peak of over 1.2M in February. Monthly true audience figures hovered around 240K across the quarter.

• App Engagement: The ACCIONA Mobility app's monthly active users increased to 246K in April but settled around 198K by June, indicating a fluctuation in user engagement.

• Ad Spend & Channels: Acciona maintained modest monthly ad spending, with a slight peak in January. Facebook and Instagram were pivotal in reaching audiences, especially through visual content.

Conclusion

The analysis of Q2 2024 data reveals that each brand has strategically leveraged digital platforms to enhance their audience reach and engagement. Repsol, MOEVE, and Acciona have demonstrated robust digital strategies, with varying focuses on web and app platforms. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these trends, offering a comprehensive view of cross-platform user behavior. For more detailed insights, Sensor Tower's Web Insights, Pathmatics, and App Performance Insights offer invaluable resources for businesses seeking to optimize their digital strategies.

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