Leading Brands in Canada's Software Category: Q2 2024 Insights

In Q2 of 2024, the software category in Canada witnessed dynamic trends, with key players such as Google Search, Google Workspace, and Microsoft 365 leading the charge. This article delves into the performance of these brands, providing insights from Sensor Tower’s comprehensive web, app, and advertising data.

Google Search

Google Search's digital presence is anchored by its website, google.com, and its mobile applications, Google and Google Lens.

• Audience Trends: From Q1 to Q2 2024, google.com maintained a robust presence with visits fluctuating around the 3.5B mark. The monthly true audience remained stable above 23M throughout the quarter, showcasing a consistent web and app visitor base.

• App Engagement: The Google app displayed a steady increase in monthly active users, rising from 20M to over 21M by June. Google Lens, however, saw a modest rise, peaking at 2.8K monthly active users.

• Ad Spend & Channels: Google Search's advertising efforts were minimal, with occasional spikes, notably on Facebook in June, generating nearly 240K monthly impressions.

Google Workspace (formerly G Suite)

Google Workspace's ecosystem includes websites such as calendar.google.com, docs.google.com, and meet.google.com, along with apps like Google Calendar and Google Docs.

• Audience Trends: The monthly true audience for Google Workspace remained stable, hovering around 10M across its platforms. Notably, meet.google.com experienced a peak in visits in May with 819M.

• App Engagement: Google Calendar and Google Docs apps maintained steady monthly active users, with Calendar reaching approximately 9M and Docs around 4.2M.

• Ad Spend & Channels: Google Workspace's advertising saw significant investment in desktop video and Facebook, with monthly impressions peaking at over 3M in June.

Microsoft 365 (Office 365)

Microsoft 365's suite includes websites like forms.office.com, office.com, and onedrive.com, alongside apps such as Microsoft Word and Microsoft Teams.

• Audience Trends: Office.com continued to draw over 140M visits monthly, while the monthly true audience across Microsoft 365's platforms was consistently above 4M.

• App Engagement: Microsoft Word saw a gradual decline in monthly active users, ending around 1.8M by June. Microsoft Teams, however, maintained strong engagement with over 6.4M monthly users.

• Ad Spend & Channels: Microsoft 365 maintained a robust advertising presence, with Facebook and LinkedIn contributing significantly to its 45M monthly impressions in February.

Conclusion

The Q2 2024 data from Sensor Tower underscores the dominance of Google Search, Google Workspace, and Microsoft 365 in Canada's software category. With Sensor Tower’s unparalleled capabilities in cross-referencing web, app, and advertising data, businesses can gain critical insights into cross-platform user behavior, enhancing their strategic planning and market positioning.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.