Leading Shopping Brands in Canada: Q2 2024 Insights

Introduction

As the digital shopping landscape continues to evolve, understanding the performance of leading brands is crucial for stakeholders. In Canada, brands like Amazon, Canadian Tire, and Walmart have shown significant presence in the shopping category. Utilizing Sensor Tower's comprehensive data offerings, we examine these brands' performance from Q1 to Q2 2024, focusing on audience trends, app engagement, and advertising efforts.

Amazon

Amazon's digital presence is robust, featuring its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: From Q1 to Q2 2024, amazon.com maintained a stable monthly true audience above 17M, with a slight increase to over 18M by June. The website consistently attracted more visitors than the app, with monthly visits exceeding 400M.

• App Engagement: The Amazon Shopping app saw a gradual increase in monthly active users, starting around 13.6M in January and reaching over 13.3M by June.

• Ad Spend & Channels: Amazon's monthly advertising spend showed fluctuations, with a notable increase in March and May, peaking over $4M. Facebook and Instagram were the primary channels, delivering significant monthly impressions.

Canadian Tire

Canadian Tire's digital footprint includes its website, canadiantire.ca, and the Canadian Tire: Shop Smarter app.

• Audience Trends: Canadian Tire's monthly true audience showed a steady rise, surpassing 14M by May, with monthly web visits peaking at over 100M.

• App Engagement: The app experienced a strong increase in monthly active users, growing from around 1.9M in January to nearly 2.4M by June.

• Ad Spend & Channels: Canadian Tire's monthly ad spend surged in Q2, particularly in April and May, reaching over $4.5M. Facebook and Instagram were dominant in delivering monthly impressions.

Walmart Inc.

Walmart's online presence features its website, walmart.com, and the Walmart: Shopping & Savings app.

• Audience Trends: Walmart's monthly true audience remained stable, with numbers exceeding 10M. The website saw a consistent increase in monthly visits, reaching nearly 78M by June.

• App Engagement: The app's monthly active users hovered around 2.4M, with a slight uptick observed towards the end of Q2.

• Ad Spend & Channels: Walmart's monthly ad spend steadily increased throughout the quarter, with significant allocations on YouTube and Facebook, achieving high monthly impressions.

Conclusion

These insights highlight the dynamic nature of the shopping category in Canada. Amazon, Canadian Tire, and Walmart continue to engage large audiences across web and app platforms, leveraging strategic advertising channels. Sensor Tower's unparalleled data offerings provide essential insights into cross-platform user behavior, crucial for understanding market trends. Explore our Web Insights, App Performance Insights, and Pathmatics for more detailed analyses.