Leading Brands in Canada’s Jobs & Education Category: Q2 2024 Analysis

In the ever-evolving landscape of Jobs & Education, Canada continues to witness a dynamic shift in user engagement across leading platforms. In Q2 2024, brands like Indeed, Duolingo, and Glassdoor have shown remarkable trends in audience engagement and advertising strategies. Sensor Tower’s comprehensive data provides unique insights into these brands’ performances across web, app, and advertising channels.

Indeed

Indeed remains a powerhouse in the job search domain, with both its website indeed.com and the Indeed Job Search app showing significant activity.

• Audience Trends: Throughout Q1 to Q2 2024, indeed.com maintained a strong presence, with visits consistently above 120M monthly. Unique visits saw a slight dip in June, landing just above 5.8M. The monthly true audience remained stable, hovering around 7M for most of the quarter, indicating a solid user base.

• App Engagement: The Indeed Job Search app saw monthly active users fluctuate slightly, peaking at over 2M in May. This suggests a consistent interest in mobile job search solutions.

• Ad Spend & Channels: Indeed’s monthly ad spend varied, with a notable increase in June, reaching over $210K. The majority of impressions were garnered through Facebook, indicating a strategic focus on social media channels.

Duolingo

Duolingo, known for its language learning services, continued to attract a diverse audience through duolingo.com and its Duolingo - Language Lessons app.

• Audience Trends: The website experienced a steady decline in visits, ending June with approximately 8.5M monthly visits. Monthly true audience numbers remained robust, with app-only visitors consistently surpassing 2M.

• App Engagement: The app maintained a strong monthly active user base, with active users peaking at 2.7M in April, highlighting its appeal in mobile learning.

• Ad Spend & Channels: Duolingo’s ad strategy showed a significant increase in June, with monthly spend reaching over $55K and impressions exceeding 10M, primarily through YouTube, reflecting a focus on video content.

Glassdoor

Glassdoor provides insights into companies and job opportunities, with glassdoor.com and the Glassdoor | Jobs & Community app playing pivotal roles.

• Audience Trends: Glassdoor.com saw a fluctuating trend, with monthly visits peaking in February at over 14M. Monthly true audience figures remained stable, around 1.2M in June.

• App Engagement: The Glassdoor app maintained a steady monthly base of active users, peaking at 163K in April, demonstrating consistent engagement.

• Ad Spend & Channels: Glassdoor’s advertising efforts were minimal, with modest monthly spending across channels. Impressions remained low, indicating a conservative approach.

Conclusion

The analysis of Q2 2024 reveals that Indeed, Duolingo, and Glassdoor are leveraging diverse strategies to maintain and grow their audiences within the Jobs & Education category. Sensor Tower’s unparalleled data insights provide a comprehensive view of these brands’ performances across multiple platforms, emphasizing the critical role of cross-referencing web, app, and advertising data in understanding user behavior. For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.