Leading IT & Computer Services Brands in Canada: Q2 2024 Overview

In Q2 2024, the Canadian IT and Computer Services sector witnessed impressive performances from leading brands such as Duo Security Services, Okta, Inc., and ServiceNow. Utilizing Sensor Tower's comprehensive data, we explore key trends and insights across their websites and applications.

Duo Security Services

Duo Security Services is renowned for its robust digital security solutions, prominently featuring its website, duo.com, and the Duo Mobile app.

• Monthly Audience Trends: The website duo.com observed a slight decline in visits, from 1.6M in April to just under 1.5M in June. However, the monthly true audience remained stable above 950K throughout the quarter.

• Monthly App Engagement: Duo Mobile maintained a strong monthly active user base, with active users slightly decreasing from 850K in April to around 780K in June.

• Monthly Ad Spend & Channels: The brand's monthly advertising spend varied, peaking at $54K in April with significant impressions, particularly on Instagram and Facebook.

Okta, Inc.

Okta, Inc., a leader in identity and access management, leverages its website, okta.com, and the Okta Verify app to engage consumers.

• Monthly Audience Trends: Okta.com maintained a consistent monthly audience, with visits hovering around 2.3M. The monthly true audience showed an upward trend, surpassing 500K by June.

• Monthly App Engagement: The Okta Verify app saw growth in monthly active users, rising from 270K in April to 350K in June.

• Monthly Ad Spend & Channels: Okta's advertising efforts were modest, with LinkedIn being the primary channel, accounting for most of the 2.5M monthly impressions in April.

ServiceNow

ServiceNow's digital outreach is anchored by its website, servicenow.com, and the Now Mobile app.

• Monthly Audience Trends: The website experienced a significant rise in visits, reaching over 6.8M by June. The monthly true audience remained consistent, slightly below 300K.

• Monthly App Engagement: Now Mobile's monthly active users were stable, with a small increase to approximately 8K by June.

• Monthly Ad Spend & Channels: ServiceNow's monthly ad spend surged, particularly on LinkedIn and YouTube, with a peak spend of over $139K in June, generating substantial impressions.

Conclusion

Q2 2024 showcased the strengths of Duo Security Services, Okta, Inc., and ServiceNow in the Canadian IT and Computer Services sector. These insights, powered by Sensor Tower's unparalleled cross-platform data, highlight the nuances of digital engagement across web and mobile platforms. Access detailed insights through Web Insights and App Performance Insights, and explore advertising trends with Pathmatics for a comprehensive view. Sensor Tower's data-driven approach offers unique advantages for decision-makers seeking to understand the digital landscape.