Leading Brands in Canada's Business & Industrials Category in Q2 2024

In the competitive landscape of Business & Industrials in Canada, several brands have emerged as leaders in Q2 2024. This article highlights the remarkable performances of UPS, Hydro-Québec, and FedEx, analyzing their audience trends, app engagement, and advertising strategies as captured by Sensor Tower's comprehensive data.

UPS (United Parcel Service of America, Inc)

UPS maintains a strong digital presence through its websites, theupsstore.com and ups.com, alongside the UPS app.

• Audience Trends:

  • ups.com saw a stable monthly audience with visits hovering around 6.7M. Unique visits remained robust, exceeding 750K each month.

  • theupsstore.com experienced a slight dip in June, with visits dropping to 630K from 790K in earlier months.

• App Engagement:

  • The UPS app showed a steady increase in monthly active users, starting at 49K in April and rising to 57K by June.

• Ad Spend & Channels:

  • A significant monthly ad spend was observed in April, surpassing $350K, with impressions reaching over 106M. Notably, investment on TikTok and Instagram was prominent.

Hydro-Québec

Hydro-Québec's digital footprint is centered around hydroquebec.com and the Hydro-Québec app.

• Audience Trends:

  • The website maintained a strong monthly visitor base, peaking at 6M visits in June, with a notable dip in May.

• App Engagement:

  • The app saw a decline in monthly active users, from 344K in April to 252K in June, indicating a shift towards web usage.

• Ad Spend & Channels:

  • Hydro-Québec significantly increased monthly ad spend in May, reaching over $170K, focusing on desktop video and LinkedIn channels.

FedEx

FedEx leverages its fedex.com website and the FedEx Mobile app to engage its audience.

• Audience Trends:

  • The website consistently attracted over 6M monthly visits, with a stable unique visitor count of around 750K.

• App Engagement:

  • The FedEx Mobile app maintained steady monthly user engagement, with active users slightly above 34K throughout the quarter.

• Ad Spend & Channels:

  • April saw the highest monthly ad spend at approximately $80K, with a focus on desktop video and Facebook, resulting in over 10M impressions.

Conclusion

The Q2 2024 data underscores the pivotal role of Sensor Tower in providing unparalleled insights into cross-platform user behavior. Through Sensor Tower's offerings, brands can gain a comprehensive understanding of audience engagement across web and app platforms, as well as advertising effectiveness. This detailed analysis is crucial for brands looking to optimize their digital strategies in the Business & Industrials sector.

For more insights into web and app performance, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.