Leading Brands in Brazil's Business & Industrials Category: Q2 2024 Overview

Introduction

In Q2 2024, several prominent brands in Brazil's Business & Industrials category demonstrated significant digital presence and engagement. Leveraging Sensor Tower's comprehensive analytics, we delve into the performance of Sebrae, Sem Parar, and Cielo. Sensor Tower's unique cross-referencing capabilities offer unparalleled insights into web, app, and advertising data, crucial for understanding cross-platform user behavior.

Sebrae

Sebrae is renowned for its support of small businesses and entrepreneurs in Brazil. Its digital footprint includes its website, sebrae.com.br, and the Sebrae app.

• Audience Trends: From Q1 to Q2 2024, Sebrae's website visits remained stable, with monthly unique visits hovering around 3.3M by June. The monthly deduplicated audience consistently stayed above 3.3M throughout Q2, showcasing a robust web presence compared to the app.

• App Engagement: The Sebrae app saw fluctuations, with monthly active users slightly under 90K in June. The app engagement reflected a steady pattern, indicating a niche but loyal user base.

• Ad Spend & Channels: Sebrae's monthly ad spend peaked in April at over $500K, with monthly impressions reaching 327M. Facebook dominated the advertising channels, followed by Instagram, both contributing significantly to the brand's visibility.

Sem Parar

Sem Parar, known for its automated toll payment solutions, extends its digital presence to semparar.com.br and the Sem Parar: Tag, IPVA, seguros app.

• Audience Trends: The website's monthly unique visits decreased to about 400K by June. However, the monthly deduplicated audience remained robust, exceeding 1.8M, with a substantial portion accessing via the app.

• App Engagement: The app maintained a strong monthly active user base of over 325K by June, highlighting its importance in Sem Parar's digital strategy.

• Ad Spend & Channels: Monthly ad spend saw a decline from January's $196K to June's $125K, with monthly impressions slightly above 71M. Instagram and Facebook were key channels, with TikTok contributing to diversified reach.

Cielo

Cielo, a leader in electronic payment solutions, incorporates cielo.com.br and the Cielo: Maquininha, Tap e Link app in its digital strategy.

• Audience Trends: The website experienced fluctuations, with monthly unique visits around 1.8M in June. The monthly deduplicated audience showed a steady trend, remaining near 1.9M.

• App Engagement: The app's monthly active users were stable, slightly below 240K by June, suggesting consistent engagement among users.

• Ad Spend & Channels: Cielo's monthly ad spend increased slightly from May to June, reaching over $140K, with monthly impressions around 74M. Facebook continued to lead the channels, with Instagram also playing a significant role.

Conclusion

The Q2 2024 analysis positions Sebrae, Sem Parar, and Cielo as leading brands in Brazil's Business & Industrials category. Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, is essential for understanding these brands' digital strategies and user engagement. As these brands continue to adapt, Sensor Tower remains a vital tool for navigating the evolving digital landscape. For more insights, visit our products and services.