Leading Brands in Australia's Jobs & Careers Category: Q2 2024 Insights

In the fiercely competitive Jobs & Careers category in Australia, Indeed, Glassdoor, and Upwork Global Inc. have distinguished themselves as leading brands. This article explores their performance from Q1 to Q2 2024, leveraging Sensor Tower's unique cross-platform insights.

Indeed

Indeed is renowned for its extensive job listings, accessible through its website, indeed.com, and its app, Indeed Job Search.

• Audience Trends: Indeed's website visits saw a notable decline, starting from over 55M in January to around 25M by June. Monthly true audience figures fluctuated but consistently stayed above 2.5M.

• App Engagement: The app maintained a stable monthly active user base, with users ranging from 340K to 400K, peaking in April.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in March at over $250K, with significant impressions on Facebook and Instagram, focusing primarily on social media platforms.

Glassdoor

Glassdoor is known for its company reviews and salary insights, available on its website, glassdoor.com, and its app, Glassdoor | Jobs & Community.

• Audience Trends: The website experienced a decrease in visits, dropping from about 2.1M in January to under 900K by June. Monthly true audience figures also declined, hovering around 130K by the end of Q2.

• App Engagement: The app showed a steady monthly active user base, slightly decreasing from 13K in January to 12K in June.

• Ad Spend & Channels: Glassdoor's ad spend was minimal, with brief activity on Instagram, peaking in February.

Upwork Global Inc.

Upwork is a leader in freelancing platforms, accessible via its website, upwork.com, and its app, Upwork for Freelancers.

• Audience Trends: Upwork's website visits remained robust, ranging from 5M to over 7M monthly. Monthly true audience figures remained consistent, with a slight increase in June.

• App Engagement: The app maintained a small yet stable monthly active user base of around 2K.

• Ad Spend & Channels: Upwork's monthly ad spend was highest in January at over $300K, primarily on Facebook and Instagram, with significant impressions across these platforms.

Conclusion

The Jobs & Careers category in Australia reflects dynamic trends among leading brands. Sensor Tower's comprehensive data provides unparalleled insights, emphasizing the importance of cross-referencing web, app, and advertising data. This holistic view is crucial for understanding user behavior across platforms, positioning Sensor Tower as an essential tool for industry analysis.

Explore more about these insights through Web Insights, Pathmatics, and App Performance Insights.