AI Insights · Timothy · July 2024
Top 5 Shopping Apps on Android in South America - Q2 2024
Explore the performance trends of the top five shopping apps on Android in South America during Q2 2024, including download rates, active users, and revenue insights.
In the second quarter of 2024, the shopping app landscape on Android in South America saw notable trends across the top five applications: Temu: Shop Like a Billionaire, SHEIN-Shopping Online, Mercado Libre: Compras online, Shopee: 9.9 Super Shopping Day, and Amazon Shopping.
Temu: Shop Like a Billionaire experienced a significant growth in weekly downloads, starting from 722K in early April and peaking at approximately 2.5M by the end of June. This robust download growth was mirrored in its active user base, which climbed steadily from 2.3M to 6.9M over the quarter.
SHEIN-Shopping Online also saw a consistent increase in weekly downloads, beginning at 743K and reaching around 1.5M mid-May, before slightly tapering off to 1.2M by the end of June. Active users for SHEIN showed a stable upward trajectory, rising from 17.8M to 19.4M throughout the quarter.
Mercado Libre: Compras online maintained a steady download rate, with numbers fluctuating between 600K and 1M. Active user metrics showed resilience, starting at 26.7M and experiencing slight variations, ending at 26.6M.
Shopee: 9.9 Super Shopping Day had varied download trends, with figures ranging from 443K to 718K. Active users for Shopee hovered around 25M to 26M, demonstrating consistent engagement throughout the quarter.
Lastly, Amazon Shopping had steady weekly downloads, beginning at 277K and peaking at 938K by late June. Revenue trends showed a slight fluctuation, with weekly earnings around $44K to $61K. Active users for Amazon Shopping ranged from 6.5M to 7M, reflecting strong user retention.
These insights, derived from Sensor Tower data, highlight dynamic trends in the shopping app market in South America for Q2 2024. For more detailed analytics and insights, visit Sensor Tower.