AI Insights · Timothy · July 2024
Top 5 Shopping Apps on Android in New Zealand Q2 2024
In Q2 2024, the top 5 shopping apps on Android in New Zealand showed varied performance in downloads and active users, with [Temu: Shop Like a Billionaire](https://app.sensortower.com/overview/com.einnovation.temu?country=US) leading the pack.
Performance of Top 5 Shopping Apps on Android in New Zealand Q2 2024
The second quarter of 2024 saw interesting trends among the top shopping apps on the Android platform in New Zealand. The data, sourced from Sensor Tower, highlights the performance of Temu: Shop Like a Billionaire, Everyday Rewards, SHEIN-Shopping Online, MILKRUN, and Afterpay: Shop Smarter.
Temu: Shop Like a Billionaire
Temu showed a consistent increase in weekly downloads towards the end of the quarter. Starting with around 16.7K downloads in early April, the app experienced a dip mid-quarter, reaching a low of approximately 8.6K in the first week of June. However, it recovered strongly, peaking at about 20.2K downloads in the final week of June. Active user metrics mirrored this trend, starting at 163.7K and steadily growing to 204K by the end of the quarter.
Everyday Rewards
Everyday Rewards had a fluctuating download rate, beginning with 10.6K downloads in the first week of April and hitting a low of around 4.8K by late May. The app saw a resurgence in June, closing the quarter with approximately 7.6K downloads. Active users showed a steady increase from 31.8K to 45.6K over the same period.
SHEIN-Shopping Online
SHEIN maintained a relatively stable download rate, averaging between 3.3K to 5.5K downloads per week. The number of active users displayed slight fluctuations but remained robust, starting at 56.8K and ending the quarter at around 56.6K, with a peak of 58.6K in late April.
MILKRUN
MILKRUN saw a steady flow of downloads, starting with 3.3K in early April and experiencing a peak of 4.6K in mid-June. The app ended the quarter with about 3.5K downloads in the last week of June. Unfortunately, there is no data available for active users for this app.
Afterpay: Shop Smarter
Afterpay's download numbers were relatively stable, starting with 3.1K in the first week of April and fluctuating slightly to end at 3.4K in the final week of June. Active users showed a consistent trend, beginning at 43K and reaching 45.5K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
